![]() We understand the needs of your customers and are open to suggestions and ideas. Direct customer contact is particularly important to us. We export to more than 100 countries worldwide and attach great importance to long-term customer and business relations. The outstanding results are based on the most simple foundations.ĭirect customer contact has been the secret of success of the family business for more than 65 years. Fields of application for behr products.Nitrogen determination according to Kjeldahl.This page uses Creative Commons Licensed content from Wikipedia ( view authors). Misra (2004), "Global IT Outsourcing: Metrics for Success of All Parties", Journal of Information Technology Cases and Applications, volume 6 issue 3, page 21. ↑ "Kiss principle definition by MONASH Marketing Dictionary".Other step of the development process, follow the KISS ↑ 3.0 3.1 3.2 Clarence Leonard (Kelly) Johnson 1910-1990: A Biographical Memoir (PDF),īy Ben R.Tom Dalzell, Terry Victor, Psychology Press, 2007, p.384. ↑ The Concise New Partridge Dictionary of Slang, Eric Partridge,.Stroop, Chicago Daily Tribune, p.43, 4 December 1960. Navy "Project KISS" of 1960, headed by Rear Admiral ↑ The Routledge Dictionary of Modern American Slang and Unconventional English,. ![]() Inexperienced animators may "overanimate", or make their character move too much and do too much, such as carrying every accent over into body language, facial expression, and lip-syncing. Master animator Richard Williams explains the KISS principle in his book The Animator's Survival Kit, and Disney's Nine Old Men write about it in Disney Animation: The Illusion of Life, which is considered "the animation bible" by CG, traditional, and stop motion animators. Rube Goldberg's machines, intentionally overly-complex solutions to simple tasks or problems, are humorous examples of "non-KISS" solutions.Īn alternative view is attributed to Albert Einstein: "Make everything as simple as possible, but not simpler." Colin Chapman, the founder of Lotus Cars, urged his designers to "Simplify, and add lightness". The principle most likely finds its origins in similar concepts, such as Occam's razor, Leonardo da Vinci's "Simplicity is the ultimate sophistication", Mies Van Der Rohe's " Less is more", or Antoine de Saint Exupéry's "It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away". The acronym has been used by many in the United States Air Force and the field of software development. Hence, the 'stupid' refers to the relationship between the way things break and the sophistication available to fix them. The principle is best exemplified by the story of Johnson handing a team of design engineers a handful of tools, with the challenge that the jet aircraft they were designing must be repairable by an average mechanic in the field under combat conditions with only these tools. There was no implicit meaning that an engineer was stupid just the opposite. While popular usage has translated it for decades as, 'Keep it simple, stupid', Johnson translated it as, 'Keep it simple stupid' (no comma), and this reading is still used by many authors. The acronym was reportedly coined by Kelly Johnson, lead engineer at the Lockheed Skunk Works (creators of the Lockheed U-2 and SR-71 Blackbird spy planes, among many others).
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